Important Facts About Search Engine Traffic
If you ever use the internet to look for information, probably the first place you would go is Google or Yahoo search. The same goes for billions of internet users. Hence, for webmasters, search engines is their number one traffic source.
If you are an internet marketer, regardless you are selling your own product or promoting other people's products as an affiliate, you should know the importance of search engine traffic. Although some people might say that you can get tonnes of traffic with Facebook, you should realize that you will get lots more customers from Google.
The reason for this is obvious. Unlike these social media sites, traffic from Google or Youtube is more targeted. People who browse the search engines and enter one particular keyword is more ready to buy. While the folks at Facebook usually don't browse profiles in order to look for products or services.
Therefore, it is important that you master search engine marketing. The following are some facts about search engines:
1. Quality content will lead to high ranking.
Content is the king. Therefore, before you start the link building process, you must focus on creating quality content in your website first. Remember, search engines want to rank your website based on whatever content that you presented in the website and not necessarily how many links that you build.
2. Always update your website or blog with new articles since search engines love fresh content.
Don't make mistake by leaving your website and not updating it with new articles for months. The more frequent you update the website, the more search engine spiders will visit and crawl. The better for your website ranking.
3. You should avoid duplicate content.
Search engines want to deliver unique, different search results from the first until the second page. Therefore, if you copy the exact articles from your competitors' websites, it will be filtered out. Therefore, don't copy from other websites if you want particular page or blog post to rank high in Google.
4. You should build more links pointing to your website for high ranking.
For some keywords, the competition is quite high that search engines cannot determine relevancy just by looking the website content. Therefore, they need to use another rule, that is backlinks.
You can create backlinks in several ways. One of the most popular technique would probably by using web 2.0 sites like Blogger, Squidoo, Hubpages, Tumblr and WordPress. These sites are crawled by Google frequently and by getting links from these sites, you will see significant change in your ranking.
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Internet Marketing Empire – Want To Generate Massive Search Engine Traffic?
For internet marketers, learning and mastering search engine optimization (SEO) is very important. There are two types of SEO, on page SEO and off page SEO. This article will outline important on page SEO. If you want to learn about off page SEO and dominate Google search result, refer to Internet Marketing Empire course by Chris Freville.
1. Domain name.
Based on research by some SEO experts and internet marketers, search engine will give better ranking to website that contains relevant domain name. If your purpose is to get lots of search engine traffic, consider getting a domain name that with the keyword inside it.
If the domain name with the keyword is not available, then try similar variation. You can add the dash between the words, add the word "site" or add the letter "x". For example, your-domain-name.com or yourdomainnamesite.com or yourdomainnamex.com.
2. Avoid using do-it-yourself website builder.
Search engine bot read websites in different way. Instead of reading the content directly, it will analyze the source code of each website. If the source code contains lots of bad scripts, search engine spiders cannot analyze the website content. Hence, they will have no choice but to consider the website is not relevant and drop its ranking.
This problem will happen if you use some ready-made site builders or web templates. If you are new at website creation, the best would be to use WordPress or Blogger blogs. Search engines can easily analyze WordPress blogs, giving you advantages over your competitors.
3. Insert relevant keyword in the title tag.
This tag is the most important part for on page SEO. In fact, if you don't insert relevant keywords inside this tag, most of your effort to build backlinks will be wasted. This is how search engines can determine the relevancy of your website content.
4. Repeat the keywords inside meta description tag.
Meta description is another important part. The keywords that you insert in this tag carries more weight compared to the words inside the content. Plus, you can attract more traffic and clicks by adding relevant keywords inside the description.
5. Unique content.
Duplicate content is the exact copy of one article from other websites or your own. Search engines will filter out duplicate content in order to improve their search results. Which is why, you should avoid pasting PLR articles to your site, because usually PLR articles are used by thousands of people already. The best content must be written by real human.
6. Keyword density.
You shouldn't focus much on keyword density. It doesn't carry much weight today, unlike ten years ago. Plus, the keywords inside title tag is more important to search engines compared to the content. As long as you write relevant content, the keyword density will be sufficient.
Internet Marketing Empire program by Chris Freville is one solid program about internet marketing and search engine optimization. You can read more details about this program inside this Internet Marketing Empire review.
No SEO Copywriting? Prepare To Lose To Competition
There are a number of people involved in the copywriting industry whom feel that SEO copywriting doesn't "Exist". That you simply cannot write for both sales and for search engines. If you talk to them about search engine optimization being meshed with copywriting in order to hit on certain keywords, they'll turn up their nose at you.
You might even be told that you're chasing two rabbit and you'll inevitably lose both of them that way. That kind of talk is what leads people down the wrong path and causes problems with getting site pages indexed.
It is indeed possible to create content and write for both the user and the search engine algorithm. Without proper SEO copywriting, you're more than likely just pushing content for one or the other in some vain hope that your traffic and conversions will increase. With the typical "pro" copywriting mindset, you can only write content for sales and can't do anything to get it ranked without taking away from the sales message - this is ludicrous.
Search engines are specifically designed to index quality content and every update to the algorithm puts us closer to the concept of contextual searching and the latent semantic web. Over time, more importance will be placed on true quality content that also ranks well by using keywords. Companies that lose rank in the SERPs after the Google May Day update are proof that not having quality optimized content will hurt you in the long run. SEO Copywriting is designed to counter that problem.
SEO copywriting bridges the gap between connecting with your customer and engaging the search engines so that they see relevant copy that serves a purpose within a niche. You don't need to stuff a thousand instances of your keyword into the body of your text just to get it noticed by the search engines.
Google and other major search engines algorithms are going to recognize your copy not just by the keywords you place but by the context in which they're used. The body surrounding those keywords plays a big role in how you're ranked. If you're legitimately trying to connect with a client by giving relevant and relatable details while casually inserting your keywords then not only will the customer feel more connected to your content but so will the search engines!
SEO copywriting will, without a doubt, help to better position your website and other content. Users that find it will have likely been stumbling through messes of cheap PLR and garbage, and they will appreciate the technical nature and informative value of your content without keywords getting in the way. SEO copywriting can help you achieve all of this, regardless of whether its for blogs, articles, site content or any other type of content marketing.
And any individual stating otherwise, that you cannot write for both user and search engine, clearly needs to spend more time educating themselves on how the algorithms function. That's why you should ditch their naysaying and find yourself a professional who is versed in SEO copywriting.
Carlsberg offern't offer a SEO Copywriting Service as they offern't like being an also ran....ThunderbayMedia....the best website copywriter in the universe....maybe!