Banner Advertising: News Of Its Demise Is Premature
You have seen them all over the internet -- blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after all banner advertising is dead.
Wrong. Banner advertising is not dead -- and in fact it is still an effective internet marketing tool. However banner advertising has evolved -- or rather I should say successful banner advertising has evolved. Some of the horrible eye-damaging banner ads still exist but successful, knowledgable internet entrepreneurs have long abandoned those marketing efforts and instead concentrated on targeted, tasteful, and trim banner ads.
Banner ads have a bad reputation in part because of the proliferation of banner farms that killed all the banner swap programs (or at least made them completely ineffectual). Also we all have memories of those hideous banners flashing across the top of so many web sites.
Banners have come along way since then and a cleverly designed banner can be a real asset to any advertising campaign. Also don't forget that you don't have to use one of those big giant banners that span the width of the screen. You can use smaller simple ads that can fit easily into the sidebar or special box on a web site so they can suit the design and work more effectively.
It is also important that you pay close attention to what sites you will choose for displaying your banner. IE. A site about web development for your web hosting service ad or a site about parenting for your ad promoting your potty training book.
Many text link and pay per click advertising vendors also offer the option of banner ads. Similarly many ezine and newsletter publishers sell space on their sites.
And savvy internet marketers are taking them up on these advertising opportunities.
WHY USE BANNER ADVERTISING?
Consumer research historically shows that most people see an ad several times before they take action. Banners allow you to display your ad over a period of time, increasing the chances that a prospect will see your ad and remember it.
Your banner ad can be targeted to specific audiences and displayed on internet pages and sites matched to that specific audience.
People seeing your advertisement can instantly click through to your web site store to to learn more or to make a purchase on the spot.
You can track your results and make adjustments to your campaigns based on response. Analyzing your results can help you finetune your banner, landing page, or target audience to improve your response and sales.
Banner advertising is really a buyers market, as there is always more banner spaces available than advertisers need or want, which means you can find many bargains available.
IMPORTANT POINTS TO CONSIDER WHEN PLANNING YOUR BANNER AD CAMPAIGN
There are several aspects to consider when planning out your banner advertising campaign.
The first consideration should be your ad graphic itself. These are usually animated GIF images but remember you want to attract customers -- not simply attention -- and remember the overall tone of your ad campaign when designing your graphic. Also keep in mind that many sites limit the file size of the graphic to somewhere between 12 and 16 KB.
Your banner can come in variety of sizes. The full banner size is 468 x 60 pixels. Some other standard banner sizes include:
Size(pixels).Type 468 x 60.....Full banner 234 x 60.....Half banner 392 x 72.....Full banner with vertical navigation bar 120 x 240....Vertical banner 125 x 125....Square button 120 x 90.....Button #1 120 x 60.....Button #2 88 x 31......Micro button
Your graphic will be hyperlinked to a target url of your choice so you may want to spend some time planning how you will track traffic and clicks. Some programs provide a tracking and statistics service for you but most individual sites can't offer that information.
When selecting where to display your banner ad the first consideration should really be choosing a site offering information that appeals to your target audience. A high-traffic dating site isn't going to be much good for advertising your maternity clothing line, for example.
Then you should look at traffic. When looking at site stats you want to make sure you focus on page views or page impressions rather than hits (which may count individually each graphic viewed). Depending on your banner and market you may be primarily concerned with unique page impressions.
Banner advertising is often sold by CPM (Cost Per Thousand displays, the Roman numeral "M" stands for one thousand). Many sites also offer a fixed rate price for a set period of time.
Many marketers do not concern themselves as much with click-through rates and instead see banner ads as "branding" tools. They create brand awareness and a brand image in the viewer's mind. The hope is that when the viewer gets ready to make a purchase then your "brand" pops into their mind. Branding can also generate sales over the long-term. Branding is difficult to measure, but can be very powerful.
If you have a big advertising budget then you might want to consider an ad agency or media buyer. They can offer a lot of value for the dollar because they have the experience, knowledge, and contacts to make the most of your budget.
It is quite possible to be your own media buyer, if you are willing and able to handle the increased workload. The biggest difficulty is finding the right sites on which to advertise your product or service. Then after you find a site that might be a good match you need to negotiate the best possible deal. It is important you be as knowledgeable as possible as it is a buyer's market and you don't want to pay too much. Of course you also don't want to alienate a web master whose site is a perfect match for you.
You also have the option to buy banner space on many search engines and directories. Often this option allows you to display your ad only to a targeted audience which can obviously increase your chances for a successful campaign but it can be a pricey option.
Banner ad networks are another targeted option that might be more affordable. Individual web site owners contract with a single company to serve their banner ads and handle ad sales for them. In turn, these networks divide their sites into categories and subcategories to allow advertisers to advertise on particular sites within the network that are the most highly targeted. They also offer very sophisticated tracking tools that give you lots of valuable information about who is visiting your site, and what actions they are taking.
Some networks offer pay-per-click advertising which only charges you when someone clicks on your banner and comes to your site. However, this approach is subject to fraud by unscrupulous site owners.
A pay-per-sale network, otherwise known as an affiliate program, only charges the advertiser when a purchase is actually made. The advertiser pays both the affiliate and the network but only when there is a sale. Of course the competition to attract quality affiliates is high so while this can be effective it shouldn't be the only method of banner advertising you use.
And some final banner advertising tips:
* Keep your message brief, direct and simple. * Attract more attention using words such as "free" and "now". * Put "click here" somewhere on the banner. * Create different versions of the banner. * Animate your banner but only if it improves it. * Keep the file size as small as possible.
You can find more Banner Advertising Articles at Publish Articles
General Aspects Related To SEO
If you wish to increase the amount of traffic to your site or blog, SEO is necessary. Traffic actually means the number of visitors who check out your blog or site.
With more people checking out your site, it could mean an increase in sales for your company. For those with their own personal blogs, you are able to get some extra cash. Simply register with a few affiliated marketing companies. They would pay you based on how many clicks on their posted advertisements.
Search engine marketing is indeed necessary for generating a proper amount of internet traffic to any website or even blog. To be able to promote SEO, appropriate usage of keywords, keyword density, Meta tags, Meta description and many more are important. Hence, articles, which are posted in website or blogs, should be keyword rich.
Observe how this specific website is very well optimized for the key phrase best ways to get women.
Another illustration of search engine optimised website but for the phrase choosing a dog breed this time.
There are particular businesses, which use a keyword density of 3 to 4 percent. However, normally, online experts recommend a keyword density of two to three. It is because Seo is closely linked to key search engines like Yahoo and Google. By posting articles with a high keyword density, there could be a problem.
It's only natural for search engine robots or bots to crawl on sites. If they come across such articles, they may classify them as spam articles. Spamming could cause your blog or site is being blacklisted. To discover more regarding the status of your site or other key aspects, try using the SEO Analysis Tools.
With SEO Analysis Tools, you may get important information such as page ranking as per your keywords and Meta tag analysis. When you check out Meta tag analysis, you will find the score for page title, Meta keywords and Meta description. Normally, the scoring starts from zero until one hundred for items listed under Meta tag analysis.
You may also the ads there are any site errors under the general status. In short, Search engine optimization is indeed vital for online companies or individuals to improve their sales or promote their businesses. To make further improvements in Search engine optimization application, SEO Analysis Tools might be very useful.
Have a web site? Check out web directory submission and paid web directory.
Top Search Engine Ranking Tips That Would Surely Help You
There are a lot of challenges in the world nowadays. An individual's spirit is tested daily as we should handle these various challenges. One specific concern is obtaining top search engine ranking for your own site. There are normally specialists researching most challenges, searching for better ways of dealing with them. Just how does one discover a path through all of this to acquire techniques that work well?
The answer will certainly be understanding. Doing practically anything looks simple for folks who understand how. In the exact same way, the real key which will acquire fantastic outcomes with obtaining top search engine rankings is the right knowledge about what works and about how and why you need it.
Read this to increase that knowledge.
Listed here are 4 simple suggestions for acquiring top search engine ranking:
1. Writing and publishing top quality content articles that are relevant for your website. Why would this be essential? This is because people generally require content articles on certain subject areas, items or services that they're searching for. Should you get a variety of them published on the internet, they will most likely be read by folks, and these articles can easily be directly linked to your site. Precisely what happens whenever you abide by these suggestions? Big search engines will normally place your website on the map based on the quality and quantity of sites which are related to yours. That is essential to develop your directories and databases to get you a top search engine ranking.
2. Keywords are especially important. So do not forget to check your keywords and use a lot of different keywords numerous times. When I say numerous, I mean a lot. This is essential because using a lot of the same keywords will create faster and better results. And like it was stated above, the more high quality articles and the quantity of articles will put your site on the map. Also, it is be very important because you also need to build your link diversity. Make different keywords to build this diversity, but never forget to make a lot for each keyword to get a hit.
3. Utilize the exact same URL for virtually all your links. The real reason for this is because search engines may examine your Web address differently. This is because URL's with or with the "www" will nonetheless lead you to the exact same page, but your search engine will examine them as separate and altogether as various page. It is also a great idea since it will make a standard link to your site. Uniformity is still great to have and will definitely obtain a top search engine ranking.
4. Keep close watch on your rivals and competitors. Would you want to know why this is a good idea? This is because like every business, you always need to look out for the competition. You just cannot leave your competition to run amuck and get the better of you. Any sane businessman will not stand for it. So better to get one over on your rivals by studying what they do that works for them, and studying what they do that does not. Always find out their flaws that make them stumble. If you can overcome those flaws you might just lead the race. Also find what they do that makes them successful, all is fair in love and war. And business is usually war.
Continue with these 4 ideas above and you will acquire excellent outcomes in obtaining a top search engine ranking. You will then appreciate all of the fruits, joys and advantages thereof. Any time you disregard them, best get ready for worse outcomes than those you could otherwise achieve.
There are millions of sites in the Internet especially if you check prominent search engines like Google, Yahoo, MSN. This is why you need to find ways for having top search engine ranking of your website to draw the attention of online visitors. Or you need to check how to be at the top 10 search engine placement London Ontario.