Sacramento Video Marketing Video Marketing for Sacramento Small Businesses. We will show you how to use video and the internet to get your message out.

Leading Lead Capture Solutions

There are two main reasons to get people to your web site: lead capture and to give them enough information about your business and your products to make a decision to buy from you. If you are trying to get people to your site and you have no lead capture option in place, why do the marketing? Without the information, you have lost the lead.

How do you entice a visitor to your site or blog to give you their contact information? First and foremost, you must give them something of value.

The 7 leading lead capture solutions are:

1. Get them to opt in (or sign up) for your email list. If your site content is engaging and relevant, people are likely to sign up to receive additional information from you. This is the leading method for lead capture.

2. Blogs with RSS feeds. If you write a blog or provide other content updates to your website, you can offer people the opportunity to sign up for an RSS (Really Simple Syndication) feed of your content so they do not need to come back to your site to look for it. Your lead capture method makes their life easier.

3. Powerful Landing Pages. Landing pages are only seen by people who visit your site because of a specific promotion. They might be coming for a promoted gift or white paper. These pages sell and capture leads.

4. Article Marketing. Writing and publishing articles is a very popular and very effective way to share information. It is also effective for lead capture. Simply put an e-mail address for subscriptions to your e-mail list in the resource box at the bottom of the article.

5. Free Desktop and Smart Phone Apps. Many businesses give away things like calendars, wallpapers, planners, videos, etc. loaded to the prospect's desktop or smart phone. They usually contain a live link to your website. These are effective for lead capture and are often shared freely.

6. Social Media Followers. When you create an account on the various social media your followers are leads. When they become your followers, you have instant access to them.

7. Enable Blog and Forum Comments. Get people involved in the conversation on your blog or forum with comments and questions. Require registration before they are allowed to post comments or to ask questions on the forum.

These are the leading lead capture solutions. Each can powerful. Use them aggressively and watch your list grow. Keep your eyes open for new opportunities, as well.

If you own a small business or professional and want more information about lead generation, view the free video, "How Article Promotion Can Send 25,000 - 50,000 New Prospects to Your Site Every Month - For Free."