There are two main reasons to get people to your web site: lead capture and to give them enough information about your business and your products to make a decision to buy from you. If you are trying to get people to your site and you have no lead capture option in place, why do the marketing? Without the information, you have lost the lead.
How do you entice a visitor to your site or blog to give you their contact information? First and foremost, you must give them something of value.
The 7 leading lead capture solutions are:
1. Get them to opt in (or sign up) for your email list. If your site content is engaging and relevant, people are likely to sign up to receive additional information from you. This is the leading method for lead capture.
2. Blogs with RSS feeds. If you write a blog or provide other content updates to your website, you can offer people the opportunity to sign up for an RSS (Really Simple Syndication) feed of your content so they do not need to come back to your site to look for it. Your lead capture method makes their life easier.
3. Powerful Landing Pages. Landing pages are only seen by people who visit your site because of a specific promotion. They might be coming for a promoted gift or white paper. These pages sell and capture leads.
4. Article Marketing. Writing and publishing articles is a very popular and very effective way to share information. It is also effective for lead capture. Simply put an e-mail address for subscriptions to your e-mail list in the resource box at the bottom of the article.
5. Free Desktop and Smart Phone Apps. Many businesses give away things like calendars, wallpapers, planners, videos, etc. loaded to the prospect's desktop or smart phone. They usually contain a live link to your website. These are effective for lead capture and are often shared freely.
6. Social Media Followers. When you create an account on the various social media your followers are leads. When they become your followers, you have instant access to them.
7. Enable Blog and Forum Comments. Get people involved in the conversation on your blog or forum with comments and questions. Require registration before they are allowed to post comments or to ask questions on the forum.
These are the leading lead capture solutions. Each can powerful. Use them aggressively and watch your list grow. Keep your eyes open for new opportunities, as well.
If you own a small business or professional and want more information about lead generation, view the free video, "How Article Promotion Can Send 25,000 - 50,000 New Prospects to Your Site Every Month - For Free."
You're probably seeing a lot of Giveaways being promoted online and in your mailbox every few minutes. They all have names that make them sound like they are a brand new, marvelous event and that you will lose out big-time if you don't get right over there and grab your free software and ebooks.
These events offer you FREE products... but the truth is that a giveaway is not truly free. In order for you (or your referral) to receive your free gifts, you have to give your email address away to every marketer whose product you download. Unfortunately, this tends to fill your mailbox with emails promoting one thing or another several times a day, everyday, it can be really inconvenient. However, handled properly, it can be a small price compared to the new load of ebooks and software you get hold of.
For Contributors...
A contributor is someone who provides a gift that is included in the Giveaway event. As a contributor to the event, you will get a new subscriber to your list for every person who downloads your products.
Seasoned contributors often offer multiple products to the Giveaway, which multiplies their opportunities for list building. Sometimes the reasoning behind this, alludes me.... If you are offering similar products, getting the same person to opt in to different lists would have little benefit.
For contributors, a targetted giveaway event is a great way to build your list. Certainly, a giveaway event in general can be a good way to build your list - but retention of subscribers may be an issue if you contribute to a Giveaway outside your niche. For example, if you are a Health And Wellness expert, and you contribute to an Internet Marketing giveaway not only would your conversion (or take up) rate for offers be low amongst these subscribers, your unsubscribe rate is likely to be high as well. However, if you contribute to a giveaway event that is targetted around your niche, your subscribers are likely to be far more interested in your offerings and what you have to say.
Giveaway Owners
Giveaways are also great for the giveaway owner. In fact, the site owner benefits most from the giveaway event as they get the benefit of your initial signup when you first visit the Giveaway plus all the referrals (people) you send to the site because those referrals have to opt-in with their email address before they can even see the products being offered for free download.
Making Money?
In some Giveaway events, you may make some money as a contributor. Certainly, building a targetted list is highly likely to bring in a steady income from offers you make through your follow up emails.
Some giveaway events, may offer commissions on any sales that are made during the signup process for your referrals. When you become a contributor, you are given a link to send your referrals to - this is also known as an affiliate ID or affiliate link. When someone uses your affiliate link to visit a Giveaway and buys the One Time Offer (OTO), you as the referrer gets the commission for the sale.
Why Should You Promote?
Another benefit of using your affiliate link, is that when you refer people to the Giveaway event, your offer is 'ranked higher' and is displayed on 'higher' or 'earlier' pages on the Giveaway event. By having your gift displayed on pages as close to the first page as possible, you increase the number of optins you will receive.
It is also important to understand that as a Contributor to a Giveaway Event - you are expected to promote. Some Giveaway Events will not allow you to add a product to the Giveaway, or display your product, until you have sent a certain amount of traffic through your affiliate link. Promoting the event in a gracious manner, will not only let you list your product, but will build your credibility among your peers as well.
Charly Leetham is a Business Implementation Expert and Small Business Coach. She is dedicated to bringing useful and free information to new small businesses to aid in their success. Find out more about List Building with Charly's free report - Lead Capture Made Easy.
Internet is the most developed and admirable way to promote and grow your business online. Squeeze page is becoming one of the latest and great ways of online promotions on web to attract more customers of your choice. Squeeze pages are the ones that enable you to gain the contact information of the visitors so that it becomes easy for you to carry out the promotional activity as well as sales. To make your squeeze page work you need to do design it creatively.
If you have an attractive and effective heading then you can certainly have the interest of most of the readers towards you. Your visitor should get tempted to know what you are offering. In order to bring in interest of lots of web users you will have to paste an attention grabbing title head on your web page. Headline is the first thing seen by your visitor and their next reaction depends on what impression your headline leaves on the visitors\' mind. Make certain that the title that you give is connected to the content that you have written. If the headline and content are irrelevant the reader would get annoyed and would leave the page. If they overlook you once then they will never come back. So pay attention on consistency.
Make sure that the relation of getting contact details is a two way relation. As the web users are tentative about giving away their personal details to anyone you will have to avail them with some interesting offers and discounts to get their contact details. Your free offer is viewed as an enticement and works quite effectively. It is important that you ease out the reader first and then ask for their email ids. It is important that you make your customer feel that their protection is your duty. Another essential factor which you should take due care is that the squeeze page should have your policy.
Sales page made by you can be very effective if it is selling only a single product. In this way readers do not get distracted. Also it gives you a list of interested parties to whom you can go back and market to repeatedly. Remember that these sales pages should never be posted in front of wrong websites. This can be a great mistake of yours. Thus, it is not advisable to post your sales page in front of portal site.
When you post the content on your squeeze page, always remember that the whole thing should be precise and quite logical. This is because your main aim is to gain the contact information from the readers. When you post the content, you intentions should be revealed out of it. Act wisely to make your readers act instantly. Keep them under some pressure. This is very important and this will really be effective for you. A really important point is to make the readers realize that you can get freebies if you give them your information details. You need not ask several questions during this time. Your purpose would get fulfilled by just email address and a few more questions. When there is no need of too much information you should not ask for it. You will find that there are many viewers who do not wish to tell their birth date or marital status. Your page will be ignored by the visitors at the time too many details are been asked for.
As you can see, squeeze pages are a strategy I\'ve implemented many times in my online business. For example, I designed one to get more traffic to one of my favorite article spinning programs called The Best Spinner.