How To Successfully Market A Seattle DUI Attorney Law Firm
I am a Seattle DUI attorney. This means several things when it comes to the \"business\" of law. First, I don\'t get a lot of repeat clients. Second, it is difficult to establish long term relationships that continue to create business (a DUI is usually a once in a lifetime experience). And third, there is a lot of competition out there for my prospective client.
So, how do I get clients? How do I set myself apart from every other Seattle DUI lawyer out there trying to sign up someone that needs help? It isn\'t easy, but here are a couple of things I\'ve learned over the course of my career as a small business owner.
To start off, you have to constantly be on the lookout for opportunities that don\'t necessarily fit into what you think DUI attorney marketing is. For example, there is a plan I signed up for in my town that puts me directly in front of thousands of people every day for free. I got there because a buddy mentioned it in passing. It\'s not well known in the industry, but it gets me a couple of clients a month.
Next, don\'t put all of your eggs into Google advertising. Though it can be effective, it can also just be a drain on your bank account. If you don\'t know, adwords is the program where you can put your Seattle DUI lawyer ad on the search results of Google and other search engines. When people click on your ad, you pay a little bit for it. I use it, but have found it doesn\'t work that well.
In the end, the most important thing to remember is that there aren\'t any solutions that are going to be the end all be all of law firm marketing. To be successful, you need to get your face out there in a bunch of different areas, a bunch of different marketing formats, and build up each one so you are making money. Don\'t pass up revenue just because it isn\'t as much as you want. It\'s still padding your bank account.
At the end of the day, marketing a Seattle DUI attorney law firm is like marketing any other business. There are no magic bullets. It takes a lot of time, a little bit of money, and experience seeing what works and what doesn\'t. At the end of the month, you just have to hope you\'ve made enough money to take a little home for yourself.
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A Test Case On The Effectiveness Of Google Adwords
Seattle DUI lawyers, a group I fall into, have a problem many other small business owners have - cultivating a regular, revolving client base isn\'t a reliable source of income. For the most part, our clients are one time users of our service, so we constantly have to find methods to get new people, with problems we can help with into our office.
Very generally, marketing for clients to my business fall into two broad categories - internet marketing and non-internet marketing. The internet marketing has been the most crucial, as most people now turn to Google to find people like me. In addition to the content I create, I also looked into using Google adwords.
Google adwords is the tool Google allows people to use to advertise on the search pages of their site (among other places). If you go to Google and search for Seattle DUI defense attorney you\'ll see ads across the top and the right side of the page. You can pay to have your ad there. But I was skeptical because I\'d read somewhere that a lot of people just skip over them.
What I found out after a few months online ad campaigning didn\'t surprise me much. The stories about people skipping over these ads is mostly true. People know the ads are there and every day are becoming more and more conditioned to just skip over them (I am even that way). So, the clicks that you see are limited in number.
The good thing about the ads, however, was that the return on investment was good. What I mean is, it doesn\'t really take much to pay for the advertising and start making money with adwords. You pay by the click, so if people are clicking, you aren\'t paying. That makes making money with it pretty easy.
In the end, I think whether or not adwords ads will work for your business depends on the type of business you are in. If it is a trade that gets a lot of internet searches, is not well known throughout the community (many people don\'t know criminal attorneys, for example), and you can get eyeballs on your ads, they can be beneficial. Like a guy I know told me, \"You don\'t have to make all your money there, you just don\'t want to lose money.
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