Top Ten Search Engines; How To Get Indexed To Be At The Front Of The Line
To become indexed into the top ten search engines throughout the Internet, a company could engage in several different marketing techniques once they have created a unique website to draw in customers and the search engines. Similar to a listing in a phone book, the search engines will list all the businesses under the same category, however, it is in the amount of keywords and a special formula that determines the businesses place on the index.
Search engines are designed for consumers to place a keyword or keyword phrase in the search box so that they can quickly and easily find a listing of all the businesses that have what they are looking for. For instance if an individual is looking for pet grooming, they would place this keyword phrase in the search box and within a matter of seconds, thousands of pet grooming places would appear. Most people will only look through the first couple on the list rather than search through pages of listings.
But how do the dog schools get to the front of the line or the top of the list? One of the quickest and easiest ways for a business, any business or website, to be listed in the first five or ten spots, besides paying the search engines, is to engage in what is known as search engine optimization or SEO.
Search engine optimization is when a business uses the same keywords that their customers are going to use in the search boxes to find them in articles and blog posts on their website in order to increase their visibility to the search engine's 'feelers'.
A spider or 'feelers' is sent out by each search engine and it will locate the keywords and then a special formula is used to calculate the number of times that keyword or phrase is used on a website and that is the index or ranking it is given on the major search engines.
Many websites use keyword rich articles to help them reach a higher index on the most often used search engines. Using the dog school example, in order for this business to be ranked high on the keyword phrase 'dog school' or 'dog training' they would write or have someone write article that use these keywords several times and then post the articles on their webpages.
Using blog entries or articles will help a website and business with their sales as well as with their indexing on the major search engines. People like to read about what they are planning on purchasing or about a company they are buying from.
Using the same keywords a customer will use is the best way to insure that a website and business will land on the top ten search engines. Sometimes all it takes is a few strategically placed keywords on a businesses website to make it to the top of a search engine but most of the time it will take good, keyword rich articles or blog posts that make sense to customers. If a business were to place keywords at every other word or all around a photo, the search engines will catch this and tag it as 'spam' and the penalty is moving the website to the end of the list or removing it from the search engines all together. Doing this will also turn away potential customers who can't figure out what the website is saying.
Learn more about top ten search engines. Stop by Dave Johnson's site where you can find out all about top ten search engines and what it can do for you.
Thought you might want to read this too: