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YouTube Statistics For Those Serious In Video Marketing

Chad Hurley, Jawed Karim, and Steve Chen became mates when they worked for PayPal where Karim was one of the founders. In early 2005 they were at a party to which many folks had brought their video recorders. Conversation turned to how hard it was to share videos with others using the web. By February they were testing their system online and getting a great reply. The reply was strong enough that in November YouTube received $3.5 million in venture capital funding from Sequoia Capital. Many millions of people have been waiting for YouTube. When the site launched officially, in December 2005, it already had more than 1,000,000 short video clips.

By Apr 2006 visitors were watching 35 million videos a day. The company received another round of funding from Sequoia Capital : $8 million to grow sales and promotional efforts and build-out the data centers. In October, Google agreed to buy YouTube for $1.65 bill in Google stock. At this point YouTube visitors were downloading over a hundred million videos a day. The purchase was completed in February 2007. Speaking at the Library of Congress in June 2008, Professor Michael Wesch of Kansas State university described the impact of YouTube. "YouTube produced more hours of video during the previous 6 months than the three major networks have produced since 1948. ".

Obviously , YouTube is a critical force online and in digital media but as Professor Wesch also mentioned the bulk of videos on YouTube today are short, beginner videos of 3 mins or less. YouTube today isn't what YouTube will be in a year or three years. The changes are driven by some powerful trends and will follow obvious patterns ; Understanding them will help you to get out in front of the curve.

Promoters using YouTube benefit from the commercial structure that is already in place online and the amount to which people around the planet became used to shopping on the net. According to Nielsen worldwide as of Feb 2008, 875 million folks worldwide have acquired something on the web. Buying is powerful across many nations. When talking of direct buying influence, the numbers are lower but recall we are considering the influence of a single site so the probabilistic info are electrifying. 35 pc of YouTube users have acquired something online that they saw publicized on YouTube and thirty p.c have followed a YouTube link to make a purchase. These figures are actually depressed since users include a big piece of children who don't have a Credit card to make web purchases.

Generally, the buying demographics of YouTube follow those for the Net as a whole. With the exception of youths, younger folk are much more likely to buy online than older folks. Men are more likely to get online than girls. The commercial action on YouTube is not confined to customers. 25 p.c of visitors to YouTube have used the site for business. About half them do so constantly or at least now and then. From our research we identify that YouTube's commercial usage breaks down into 3 main categories. Virtually half of business users are on the lookout for more information about a subject which will help them commercially. Forty five percent are seeking info about services to get and 28 % are checking out the competition. YouTube is a market you can exploit. There are some key trends that YouTube is part of and that will define what YouTube will become.

YouTube is one of the most powerful marketing platforms on the web right now. YouTubeReport.net gives you the latest YouTube report that you can use to use YouTube to give you a competitive advantage over your competitors.

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